We each long to belong in our world. We experience belonging when we know who we are, why we are here, and how we are to live. Yet how can we experience belonging in a world which is characterized by the phrase, "all is not well?" Daily the news media portrays graphic images of circumstances which cause pain, fear, sorrow, and anger among people across the globe. Because all is not well, the Call of our era is toward social change. Significant social change requires a change in our identity. Why? Because our identity determines our purpose. Our purpose determines our values system. Our values system shapes the way we live within and act upon our world. Therefore, the deeper spiritual Call of the era is one of recasting our human way of being in the world. How can we generate such personal and collective inner change? In response, this little book of big ideas offers principles and practices for changing our personal and collective identity, with particular emphasis on the Western cultural identity.